Exhibitions
Maxon
A vibrant IBC stand where creators explored the full Maxon One ecosystem through live demos and visual storytelling.
The experience
An energetic meeting place for the creative community at IBC 2025. Visitors discovered Maxon through live demos, presentations and hands-on conversations.
Stats
Client: Maxon
Location: RAI Amsterdam, the Netherlands
Event: IBC
Year: 2025
Our job
Hypsos realised the Maxon exhibition stand at IBC 2025.
Energetic meeting place for the creative community at IBC 2025
At IBC 2025, Maxon returned to RAI Amsterdam with a clear invitation to the creative community: Dream it, make it. The stand introduced visitors to the connected Maxon One ecosystem, bringing together Cinema 4D, Redshift, Red Giant, ZBrush and Universe in one live, social environment.
The space was built around demonstration and exchange. Large screens turned software workflows into visible performance, while demo counters and standing tables created room for questions, product discovery and conversations with the Maxon team. The stand connected broadcast, film, motion graphics, gaming and visual effects audiences through one shared creative platform.
The look and feel was bold and cinematic. Deep navy walls formed a calm technical base, contrasted by warm timber flooring, red LED floor lines and a suspended red ceiling element. Large-scale illustrated characters, planets and abstract 3D shapes added a playful, imaginative layer. The overhead banner gave the stand strong visibility from across the hall.
Hypsos realised a temporary brand environment that felt open, focused and unmistakably Maxon.
“This year’s experience will be more focused, more interactive, and more personal, making it a must-see for creative professionals.”
David McGavran, CEO at Maxon
What stage is your project in?
Looking for ideas? We'll help shape your ambitions into a clear direction and inspiring concept.
Ready to develop your project? We'll turn your ideas into a buildable concept and design.
Already have a design? We'll take it from technical development and production to on-site delivery.
Organizations
that trust Hypsos
Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.
