Exhibitions
Milence
An exhibition stand that made the future of electric heavy transport tangible.
The experience
At IAA Transportation 2024, visitors stepped into Milence’s charging network for electric heavy transport. The stand showcased the charging hub concept, megawatt charging, and safe rest stops for drivers as one clear brand experience.
Stats
Client: Milence
Location: Hannover, Duitsland
Beurs: IAA Transportation
Jaar: 2024
Our job
Hypsos built the expo stand for Milence at IAA Transportation 2024 in Hanover and translated the brand presentation into a physical stand environment on the exhibition floor.
Charging for the future
During IAA Transportation 2024, Milence presented its vision for electric heavy transport in Hanover. Visitors were introduced to a developing European charging network featuring 70 strategically located hubs and more than 570 high-power charging points. The ambition: to demonstrate that electric road transport is already possible today and that infrastructure, technology, and driver comfort must work together. At the stand, this came together in the Milence charging hub concept, focusing on megawatt charging, safe rest stops, and routes across Europe. Hypsos built the exhibition stand and brought the brand presentation to life on the exhibition floor. The result was a clear, substantive brand experience for a sector in transition.
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