The experience
A calm, gallery-like meeting place at the Monaco Yacht Show. Visitors explored Royal Huisman’s custom yachts, current projects and future innovations through scale models, large-format imagery and personal conversations.
Stats
Client: Royal Huisman
Design: Hypsos
Location: Port Hercule, Monaco
Event: Monaco Yacht Show
Year: 2025
Our job
Hypsos realised Royal Huisman’s temporary brand environment for the Monaco Yacht Show 2025.
Royal Huisman brand environment expressed with confidence
At the Monaco Yacht Show 2025, Royal Huisman presented the precision, ambition and imagination behind its custom yachts. The stand offered an international audience a closer look at award-winning projects, yachts under construction and future-facing concepts, including the wind-powered AERA concept.
The environment expressed quiet confidence. A crisp white architectural frame opened generously towards the show, while navy branding and finely detailed scale models added depth and focus. Large yacht imagery transformed the walls into cinematic backdrops. Soft neutral furniture, timber details and warm lighting created a calm setting for private conversations.
A glass-fronted meeting room offered discretion without disconnecting from the stand. Elsewhere, open lounges and model displays invited visitors to explore the work at their own pace. The contrast between technical precision and residential comfort reflected the Royal Huisman approach: engineering excellence shaped around the owner’s individual vision.
Hypsos realised a polished brand environment where heritage, innovation and personal connection came together.
Project credits
Client: Royal Huisman
Stand realisation: Hypsos
Design: Hypsos
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