Turquoise

The Côte d’Azur has its own way of casting light. On the quay of Monaco, where the world’s most exclusive yacht show gathers, it was the turquoise arch that caught the eye. During Monaco Yacht Show 2025, Turquoise Yachts was present on the boulevard with a multi-level stand that was instantly recognizable.

The striking entrance arch, distinctly turquoise, set a bright, fresh tone along the boulevard during the day. In the evening, it transformed: integrated spotlights cast an elegant glow across the facade, a statement befitting the luxury of Turquoise. Inside, the brand was given a high-end environment featuring a high-gloss white base, turquoise brand accents, and graphic details. The transparent meeting room on the upper floor was visible from the front but was provided with extra privacy for client meetings through transparent film. The Turquoise Yachts logo was subtly incorporated into this as a graphic element on the facade and also reappeared upstairs as a lamp shape in the meeting room.

Hypsos realized the stand with tight preparation, neat assembly, and meticulous finishing. The setup proceeded smoothly and was delivered well ahead of schedule. This created an open, recognizable, and professional brand environment for meetings in the heart of the Monaco Yacht Show.

Brands, agencies and cultural organisations involve Hypsos when creative ambition needs dependable realisation. We work as one responsible project partner or as part of an existing team, bringing clarity and continuity from design development to final delivery.